Privacy policy
AUM PREMIUM – PRIVACY POLICY
Last Updated: 08-12-2025
AUM Premium (“AUM”, “we”, “our”, “us”) is committed to protecting your personal information and maintaining the highest standards of privacy and data security.
This Privacy Policy explains how we collect, use, store and safeguard your information when you visit shop.aumpremium.com (“Site”) or engage with our products and services.
By accessing the Site, you agree to the terms of this Privacy Policy.
1. Eligibility
This Site is intended for individuals 18 years and above.
We do not knowingly collect data from minors. If a minor submits information by mistake, please contact us and we will delete it immediately.
2. Information We Collect
We may collect the following information:
A. Personal Information
- Name
- Address
- Mobile number
- Email ID
- Payment details (processed securely via payment gateway; not stored by us)
B. Automatically Collected Data
- Device details
- IP address
- Browser information
- Cookies and analytics data
- Shopping behaviour and interactions
We do not collect or store sensitive financial data such as card numbers or CVV.
3. How We Use Your Information
Your data is used strictly for the following purposes:
- Processing and delivering your orders
- Providing customer support
- Improving website performance and user experience
- Sending service-related updates
- Sending offers and communications (only if you opt-in)
- Legal compliance
- Fraud prevention and security monitoring
We never sell your personal data to any third party.
4. Legal Basis & Compliance
AUM Premium complies with all relevant Indian laws including:
- Information Technology Act, 2000
- Digital Personal Data Protection Act (DPDP), 2023
We collect and use your data only for legitimate business purposes.
5. Sharing of Information
We may share your information with trusted partners strictly for operational needs:
- Payment gateways
- Logistics and delivery partners
- IT service providers
- Marketing platforms (only anonymised or with consent)
Every partner is contractually obligated to maintain confidentiality and data security.
6. Data Retention
We retain your information only as long as required for:
- Fulfilling your orders
- Legal, regulatory and accounting obligations
- Customer service
Once the retention period ends, data is securely deleted.
7. Cookies
Our Site uses cookies to enhance your browsing experience.
Types of cookies:
- Essential
- Performance
- Analytics
- Preference
Users may disable cookies through browser settings, but certain features may not function properly.
8. Data Security
We use strong security measures including:
- SSL encryption
- Secure servers
- Access controls
- Fraud detection systems
Although we follow strict standards, no method of data transmission is fully secure. By using the Site, you acknowledge this inherent risk.
9. Your Rights
You may request at any time:
- Access to your data
- Correction or updating
- Deletion (“Right to Erasure”)
- Withdrawal of marketing consent
Write to connect@aumpremium.com for any request.
We respond within a reasonable time.
10. Opt-Out Options
Every marketing email or SMS will include an unsubscribe link.
Once you opt out, we will stop sending marketing communication.
Transactional updates will continue, as required for order fulfilment.
11. Third-Party Links
Our Site may include links to external websites.
We are not responsible for their privacy practices or content.
Please review their policies independently.
12. Data Breach Protocol
In the unlikely event of a breach:
- We will investigate immediately
- Take corrective action
- Notify users and authorities as required under Indian law
13. Dispute Resolution
Any dispute related to this Privacy Policy will be governed by Indian law and fall under the exclusive jurisdiction of the courts in New Delhi, India.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Revisions will be posted on this page with a new “Last Updated” date.
Your continued use of the Site signifies acceptance of the updated policy.
15. Contact Us
For any privacy-related queries, please reach out:
Email: connect@aumpremium.com
Phone: +91-9311654435